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PROTEIN & RECOVERY
PROTEIN & RECOVERY
Compare everyday whey protein, post-training recovery and thicker micellar casein formulas.
TRAINING PERFORMANCE
TRAINING PERFORMANCE
Explore pre-workout, hydration, amino acid and daily creatine formulas.
APPAREL & ACCESSORIES
APPAREL & ACCESSORIES
Shop ICON T-shirts, training vests, shakers and everyday accessories
OUR MOST POPULAR PRODUCTS
A changing selection of customer favourites, ordered using store sales data.
POPULAR FOR A REASON
CLEAR FORMULAS
Ingredients, serving information and allergens are displayed clearly on every product page and label.
CLEAR PURPOSES
Each formula is developed for a defined place within a training, recovery or daily-health routine.
INDEPENDENT SINCE 2012
ICON is an owner-operated British sports-nutrition brand founded in Hull in 2012.
DON'T JUST TAKE OUR WORD FOR IT!
Frequently asked questions
The products are ordered using store sales data, so the selection can change as customer demand changes. Clearance products, merchandise and bundle-builder products are excluded to keep the page focused on ICON supplements.
The products are ordered using store sales data, so the selection can change as customer demand changes. Clearance products, merchandise and bundle-builder products are excluded to keep the page focused on ICON supplements.
Grass-Fed Whey is the most versatile choice when your main priority is increasing your everyday protein intake.
For training support, consider Ignite before training, Hydrate or INTRA+ during particular sessions, and Creatine Performance for consistent daily use. Recovery Protein is designed for refuelling after longer, harder or repeated training sessions.
Omega 3, K2 D3, ZMA and Muscle & Joint Performance provide different forms of daily nutritional support. Your choice should depend on your diet, training and what you want the product to provide.
Grass-Fed Whey is the most versatile choice when your main priority is increasing your everyday protein intake.
For training support, consider Ignite before training, Hydrate or INTRA+ during particular sessions, and Creatine Performance for consistent daily use. Recovery Protein is designed for refuelling after longer, harder or repeated training sessions.
Omega 3, K2 D3, ZMA and Muscle & Joint Performance provide different forms of daily nutritional support. Your choice should depend on your diet, training and what you want the product to provide.
Yes. Different products can perform different roles within the same routine. For example, you might use Creatine Performance consistently each day, Whey to help meet your protein needs and Hydrate during particular training sessions.
You do not need to use every product. Follow the serving directions, consider your overall diet and caffeine intake, and check each product label for allergens and warnings.
Yes. Different products can perform different roles within the same routine. For example, you might use Creatine Performance consistently each day, Whey to help meet your protein needs and Hydrate during particular training sessions.
You do not need to use every product. Follow the serving directions, consider your overall diet and caffeine intake, and check each product label for allergens and warnings.
Use the Protein & Recovery collection to compare Whey, Recovery Protein and Hibernate.
Use the Performance collection to compare Ignite, Hydrate, INTRA+, Creatine Performance and other training formulas.
Use the Health collection to compare Omega 3, Vitamin K2 D3, ZMA and Muscle & Joint Performance.
Use the Protein & Recovery collection to compare Whey, Recovery Protein and Hibernate.
Use the Performance collection to compare Ignite, Hydrate, INTRA+, Creatine Performance and other training formulas.
Use the Health collection to compare Omega 3, Vitamin K2 D3, ZMA and Muscle & Joint Performance.
Yes. Product popularity can change over time as customers’ needs, flavours and buying patterns change. The collection is arranged using current store sales data rather than a permanent manually written ranking.
Yes. Product popularity can change over time as customers’ needs, flavours and buying patterns change. The collection is arranged using current store sales data rather than a permanent manually written ranking.
Free UK delivery is currently available when you purchase three or more items or spend more than £50. Any current delivery offer and its conditions are displayed at the top of the website.
Free UK delivery is currently available when you purchase three or more items or spend more than £50. Any current delivery offer and its conditions are displayed at the top of the website.