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Apply for a Trade Account

**NEW** We now have a separate dedicated trade only website => 

To apply for access please complete the form on the trade website and a member of our team will endeavour to respond to your request within 1 to 2 working days. 


It all started with one Crossfit box in April 2014. Since then we’ve gone from strength to strength and become the go-to brand for providing nutrition products and apparel to hundreds of CF boxes and Strength and Conditioning facilities across the UK and now moving into Europe.

We’re obsessed with customer service and satisfaction, and we’ve perfected our online trade ordering system making it as simple and elegant as possible for affiliate customers to order online securely. These things coupled with an expedited order processing and shipping service is why customers choose ICON as their in-store brand.


By offering ICON Nutrition products to your fitness community you can expect the following:

  • Product excellence: All ICON Nutrition products are research-driven and contain only the finest raw ingredients made in the UK to strict manufacturing guidelines.
  • Dedicated Trade Manager: You will be assigned a dedicated trade manager when you register for an account. He/she will look after anything you need, from order support to providing prizes for throwdowns and events. You’ll be able to contact your trade manager via email, phone and by text message — making the order processes as frictionless as possible for you.
  • Pricing that works for everyone: We have in place an efficient trade and wholesale program ready to go straightaway! We don’t believe in overcharging for our products, instead we offer a structure that works for both you and your community. We don’t believe in large minimum orders or big monthly spends and we work with a mixture of smaller boxes/gyms up to larger more established ones.
  • More than just a nutrition brand: ICON Nutrition are a brand of the people with a 60,000+ strong social media presence. We get out on the road and attend events and interact with customers at grassroots level. This helps the brand build trust and credibility. You won’t find more loyal customers than those that use our products. See repeat orders and brand loyalty from ICON customers by becoming part of the ICON family.
  • Support Material: We can provide all our partners with banners, t-shirts, display units and other support material to help strengthen brand awareness with the members at your facility.

In short, if you are looking to work with a company who believes in community values and only offers evidence-based products that help improve performance and recovery then apply for a trade account today. We will endeavour to respond to your request within 24-48 hours. 

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